Built for the world. We are built for India.
QuickBooks set the global standard for friendly small-business accounting. maaya.works is built India-first — GST, e-invoice and TDS native, hosted in India — with an AI team that does the work, not just software you operate.
Free forever for single users · GST & e-invoice native · Hosted in India

This is a fair comparison, not a takedown. Two of the rows below go to QuickBooks — and for global businesses, they matter.
The honest scorecard
Two products, two starting assumptions: a global standard, versus India-native plus an AI team.
What QuickBooks got right
maaya.works carries the same conviction into the AI-native era, built for India.
It made accounting friendly
QuickBooks took double-entry accounting out of the specialist domain and made it approachable for millions of small businesses worldwide. That instinct — books anyone can keep — is one we share.
It set a global standard
For a generation, QuickBooks was the reference point for what SMB accounting software should feel like. Building anything in this category means standing on that work.
It proved SMBs deserve good tools
Long before it was fashionable, QuickBooks treated small businesses as worthy of serious, well-designed software. maaya.works carries that conviction into the AI-native era, built for India.
What India-first actually means
Not a localisation pack bolted onto a global product — the foundation itself.
Compliance that is native, not bolted on
GST, HSN codes, TDS and e-invoicing are not an add-on or a localisation pack — they are how the books work from the first entry. The service layer enforces the right splits so your filings line up.
global accounting → India-native compliance
Your data, in India
Your books are hosted in India (ap-south-1) and priced in rupees. No currency conversion to think about, and data residency that fits how Indian businesses and their CAs expect to operate.
a global cloud → hosted in India, in INR
And the work gets done for you
India-first is the foundation; the AI team is the leap. Bills, invoices and follow-ups are drafted for you and wait for your approval — on an immutable ledger that cannot go out of balance.
software you operate → a team that does the work

Where QuickBooks still wins
If your business is global, these are real advantages.
A name the whole world trusts
QuickBooks has decades of brand trust and recognition that a newer product simply cannot match yet. If global familiarity matters to your stakeholders, that is a real point in its favour.
Multi-currency & worldwide reach
For businesses operating across many countries and currencies, QuickBooks has mature global capabilities. maaya.works is INR-first today and built for the Indian business.
A vast app marketplace
A huge ecosystem of third-party apps and integrations has grown around QuickBooks over the years. maaya.works has a focused, growing set centred on Indian rails.
Honest advice: if you operate across many countries and currencies, a global platform may serve you better today. If your business is Indian to the core, that is exactly who maaya.works is built for.
Try it without disruption
Three low-risk steps. Whatever you use today keeps running.
Start free in minutes
Open a maaya.works account with a single field — no card, no implementation. Whatever you use today keeps running untouched.
Let an AI-hire take a task
Hand over one real job — bill entry, invoicing or payment follow-ups — and watch the drafts arrive. You approve everything before it posts.
Move over at your pace
There is no forced cut-over. Bring your books across when the AI team and the India-first fit have earned your confidence.
Built by a team that has shipped enterprise software for 15 years
maaya.works is built by Maaya Software Solutions Pvt Ltd — 15 years of enterprise software from Chennai, serving 453+ businesses across 13 countries. The same people now stake their name on your books.
maaya.works vs QuickBooks — common questions
What does "built for India" actually mean here?
Can I keep using QuickBooks while I try maaya.works?
Does maaya.works do the work, or is it just software?
Will my accountant be comfortable with it?
Is it really free to start?
Accounting built for India, done by a team.
Start free and see what an AI team drafts in your first week — GST-ready, in rupees, hosted in India.
Free forever for single users · GST & e-invoice native